Amid Kendrick Lamar Feud, Drake’s Streams Are Down From 2024

Amid the escalating feud with Kendrick Lamar, Drake’s streaming numbers have seen a notable decline from their peak in 2024. This downturn coincides with a series of intense public and lyrical exchanges between the two artists, which have captivated the rap community and media. Throughout 2024, the controversy generated substantial buzz, but it also appears to have impacted Drake’s streaming performance negatively in the following year.

Drake’s streaming figures in the U.S. for the early part of 2025 have significantly decreased compared to the same period in 2024, reflecting a drop of over 50% in album consumption units and a similar decline in stream counts. This reduction highlights a shift in listener engagement and could suggest a broader impact of the feud on Drake’s musical reach and audience retention.

Despite these challenges, Drake’s historical performance remains impressive, with billions of streams accumulated over the past years, underscoring his status as a leading figure in the music industry. However, the current dip illustrates the potential volatility in the music industry, where artist conflicts and public perception can swiftly affect an artist’s streaming success and market dynamics​.