How the Live Music Industry Is Preparing for a TikTok Ban
The live music industry is bracing for potential impacts from a TikTok ban, especially given the platform's significant role in marketing and engagement strategies for concerts and festivals. Industry experts are actively exploring alternatives to maintain their connection with audiences, particularly younger demographics who are prolific users of TikTok. As TikTok has become a crucial marketing tool, its potential ban is prompting the industry to adapt its digital strategies. The […]